“Everyone is not your customer.
You can have the most exceptional creative in the world, but if that creative shows up on the wrong media outlets or shows up at the wrong time, that exceptional creative is for nothing. Science is key to our media buying and planning services. The target market has to be defined. Reach and frequency determined in conjunction with the media budget. The media mix needs to be right, and media vehicle selection needs to be determined using software and subscriptions to various rating services, so your message is hitting your target market efficiently. Once a campaign launches, we continue to review and evaluate the media’s effectiveness and adjust if needed.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Whether you need television or radio commercials, online videos, on-hold commercials, how-to videos, corporate event videos, or 2D/3D animated videos we’ve done it. We’ve worked with start-ups all the way up to the Fortune 500 creating award winning work that tells their stories with artistic visuals, compelling audio and engaging graphics.
“Risk – calculated risk – is key to success online.”
Digital marketing involves a lot more than just posting your ad on the Internet. It involves audience segmentation, landing pages, CPC, social media ads, marketing automation, SEO, artificial intelligence, and much more. Digital marketing is an integral part of any marketing strategy, but it isn’t the whole strategy. It has to work in tandem with your other marketing efforts. We monitor the effectiveness of your digital marketing through data and analytics and provide reports that outline impressions, CTR, views, and conversions.
“Marketing without data is like driving with your eyes closed.
If you can’t measure it, how will you know it’s working? That’s why we measure a campaigns response and provide reports on click-throughs, views, reach, frequency, conversions, and more. This data helps us track and adjust campaigns to help increase their effectiveness.
“Social media allows big companies to act small again”
We’ve been involved in social media marketing almost since the beginning. So much so that when a college was looking for someone to help them develop their social media curriculum for a course they were going to be offering to the business community, they reached out to us. Why? They kept running into us on the social web. Not only did we create the curriculum, but we taught the course at all their campuses. It was so successful that they asked us to create another follow-up course. We have also provided private social media training for many businesses, big and small. Between our college courses and private client training, we’ve taught over a thousand people on how to use social media marketing successfully. If you want your staff trained on how to use social media or you want to outsource your social media marketing efforts, we can help. Although we didn’t write the book on how to do social media marketing right, we did create the course work.
“Content is anything that adds value to the reader’s life.
Content Development isn’t just about creating your next Tweet. It’s part of your overall marketing strategy. It’s creating content for your paid, earned and owned media channels that will resonate with your target audience. Our services include writing, editing, producing and managing the content. The content could be written (a Tweet or an article) or visual (an infographic or a video). It’s telling your story and providing information your target marketing is searching for. It’s pulling your target market towards you without interrupting them.
“Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
Before we create an ad or dream up a campaign, we have to start the process with science. We need to research the client, their products and/or services, their competition, their target market and market trends. This is just the beginning of the deep dive that we take when developing a marketing strategy that will guide the creative. We don’t want to guess at what messaging and media will work best for a particular client. We want to know as much as possible because “Science + Art = Results” and we haven’t met any clients’ who wanted us to guess at how to spend their marketing budget.
“Design is where science and art break even.”
“Design is not just what it looks like and feels like. Design is how it works.
Have we mentioned the importance of science yet? We don’t design things just so they look cool. Our designs are guided by the marketing strategy we’ve researched and developed. And when it comes to branding and graphic design, we use specific processes to get the best outcomes because “Science + Art = Results.” So, whether your company needs a brand refresh or you want to launch a campaign that requires digital banners ads, brochures, billboards, posters, tradeshow booths or any other type of promotional materials our creative team will make sure everything that is designed is on-message and looks incredible.
“Design is the intermediary between information and understanding.”
We’ve won awards in many creative categories, including web design. Although awards aren’t everything, it’s nice to be recognized by your peers in the industry. If you’re looking for a compelling mobile experience, an e-commerce website, or a branding website, we’ll make sure the design speaks to your target audience and makes them say, “Wow!”. Our SEO services will help make search engines say “Wow!” as well.